Privacy policy

Last updated: July 30, 2026

This Privacy Policy explains how MYTH collects, uses, shares, and protects personal information when you visit our website, place an order, create an account, contact customer support, or otherwise interact with our online store.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you interact with MYTH and the features or services you use.

We may collect the following categories of personal information:

• Contact information: your name, email address, telephone number, billing address, and shipping address.
• Order information: products purchased, order numbers, transaction details, shipping preferences, tracking information, returns, exchanges, and refund history.
• Account information: account login information, saved addresses, preferences, and account activity.
• Payment information: payment information processed by Shopify and the payment providers available at checkout. MYTH does not directly store complete payment card numbers.
• Communications: emails, messages, customer support requests, reviews, feedback, photographs, and other information you provide to us.
• Device and website information: IP address, browser type, device type, operating system, pages viewed, referral source, website interactions, approximate location, and cookie identifiers.
• Marketing preferences: whether you have subscribed to or unsubscribed from promotional communications.

2. How We Collect Information

We may collect personal information:

• Directly from you when you place an order or contact us.
• When you create, access, or use a customer account.
• Automatically through cookies and similar technologies.
• From companies that help us process payments, deliver orders, provide customer support, prevent fraud, analyze website activity, or conduct marketing.
• From advertising, analytics, social media, and referral partners where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

• Process, confirm, fulfill, and deliver customer orders.
• Provide order updates, tracking information, returns, and refunds.
• Respond to questions and customer support requests.
• Create and manage customer accounts.
• Verify transactions and help prevent fraud or unauthorized activity.
• Operate, maintain, secure, and improve our website.
• Understand website activity and business performance.
• Personalize website content, product recommendations, or advertising where permitted.
• Send promotional communications when you have agreed to receive them or when otherwise permitted by law.
• Maintain tax, accounting, transaction, and business records.
• Comply with legal, regulatory, and contractual obligations.
• Enforce our policies and protect MYTH, our customers, and our services.

4. Shopify

Our online store is hosted by Shopify. Shopify processes certain personal information when you visit our website, place an order, use Shopify-powered features, or complete checkout.

Shopify may process your information in accordance with its own privacy policies and its agreements with merchants.

You can review Shopify’s consumer privacy information at: Shopify Consumer Privacy Policy .

5. How We Share Personal Information

We may share personal information when reasonably necessary to operate our store, process orders, provide services, protect legal rights, or comply with applicable law.

Recipients may include:

• Shopify and Shopify-related services.
• Payment processors, banks, and financial institutions.
• Shipping carriers, logistics providers, and fulfillment partners.
• Customer service and communication providers.
• Website hosting, analytics, security, and fraud-prevention providers.
• Email, marketing, advertising, and social media providers.
• Accountants, insurers, legal advisers, and other professional advisers.
• Government authorities or other parties when disclosure is required by law or necessary to protect legal rights.
• A buyer, investor, successor, or adviser in connection with a business financing, reorganization, merger, sale, or transfer.

Service providers are expected to process personal information only for the services they provide, subject to their agreements and applicable law.

6. Cookies and Similar Technologies

MYTH, Shopify, and our service providers may use cookies, pixels, tags, local storage, and similar technologies.

These technologies may be used to:

• Keep the website, cart, account, and checkout functioning.
• Remember your preferences and shopping activity.
• Maintain security and help prevent fraud.
• Measure website traffic, performance, and customer interactions.
• Improve website features and customer experience.
• Support marketing, attribution, personalization, and advertising where permitted.

You may manage cookies through your browser settings and through any cookie or customer privacy controls displayed on our website. Disabling certain cookies may prevent some website features from working properly.

7. Analytics and Advertising

We may use analytics and advertising services to understand how visitors use our website, measure marketing performance, and display relevant promotions.

These services may collect device, browser, cookie, usage, and transaction information. Depending on your location and applicable law, certain advertising activities may be considered targeted advertising, sharing, or sale of personal information.

Where applicable, you may use the privacy controls available on our website or contact us to submit an opt-out request.

8. Marketing Communications

We may send promotional emails when you subscribe to receive them or when otherwise permitted by law.

You may unsubscribe at any time by selecting the unsubscribe link in a marketing email.

Even after unsubscribing from marketing, you may continue to receive non-promotional messages about orders, payments, accounts, security, policy updates, or customer support.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

This may include completing orders, providing support, maintaining business and tax records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information, why it was collected, and applicable legal requirements.

10. Data Security

We use reasonable administrative, organizational, and technical safeguards designed to protect personal information.

However, no website, internet transmission, payment system, or storage system can be guaranteed to be completely secure. You should protect your account information and use caution when submitting sensitive information online.

11. International Data Transfers

MYTH, Shopify, and our service providers may process personal information in countries other than the country where you live.

Where required, appropriate safeguards may be used for international data transfers in accordance with applicable law.

The countries involved may depend on the platforms, service providers, and applications used to operate our store.

12. Your Privacy Rights

Depending on where you live, you may have certain rights relating to your personal information, including the right to:

• Request access to personal information we maintain about you.
• Request correction of inaccurate personal information.
• Request deletion of certain personal information.
• Request a portable copy of certain personal information.
• Restrict or object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Opt out of certain targeted advertising, sale, or sharing activities.
• Appeal a privacy request decision where applicable.
• Submit a complaint to an applicable data protection authority.

These rights may be subject to legal limitations or exceptions. We may need to verify your identity before completing a request.

To submit a privacy request, email tartasbakhs@hotmail.com or use any privacy controls available on our website.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Authorized Agents

Where permitted by law, an authorized agent may submit a privacy request on your behalf.

We may ask for evidence that the agent is authorized to act for you and may also need to verify your identity directly.

14. Children’s Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13.

If you believe a child has submitted personal information to us, please contact tartasbakhs@hotmail.com so we can review the situation.

15. Third-Party Websites

Our website may include links to third-party websites, applications, or services.

Their privacy, security, and data-handling practices are governed by their own policies. MYTH is not responsible for the content, security, or privacy practices of third-party websites.

16. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our services, technology, business practices, legal obligations, or operational needs.

The revised version will be published on this page with an updated “Last updated” date.

17. Contact Us

For questions about this Privacy Policy or to submit a privacy request, contact:

Email: tartasbakhs@hotmail.com

Please include enough information for us to understand and respond to your request. We generally acknowledge customer messages within 1–2 business days, although the time needed to complete a privacy request may vary depending on its complexity, identity verification, and applicable law.